2-3 Pavilion Buildings, Brighton

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2-3 Pavilion Buildings in Brighton is a former office building which has been converted into a bar. It was constructed in 1934 as the new head office of the Brighton & Hove Herald, a "leading provincial weekly" newspaper serving the borough and seaside resort of Brighton and its neighbour Hove in southeast England. The Neo-Georgian offices were built to the design of prolific local architect John Leopold Denman and feature decorative carvings by Joseph Cribb. After production of the Herald ceased in the 1970s, the building was used by an insurance company and then as a bar. A firm of insolvency practitioners also occupies part of the premises. Vestigial remains of the neighbouring Royal Pavilion's guest bedrooms were incorporated into the building's rear elevation. The building is on Brighton and Hove City Council's Local List of Heritage Assets and is in a conservation area.

Video 2-3 Pavilion Buildings, Brighton

History

Pavilion Buildings leads northwards from Castle Square (the "commercial hub of the town from the late 18th century") to the southern edge of the Royal Pavilion estate. The Pavilion was built as a house for the Prince of Wales and later transformed into a royal palace upon his accession to the throne as King George IV. His successor King William IV commissioned new buildings at the south end of the estate in 1831, including offices, servants' quarters and guest bedrooms. These were mostly demolished in 1851-52, and Pavilion Buildings was laid out as a road leading from Castle Square to the South Lodge of the Pavilion grounds.

In 1933, the owners of the Brighton & Hove Herald newspaper bought the land at the northwest end of Pavilion Buildings, closest to the Royal Pavilion's grounds, as the site of a new head office. The newspaper, Brighton's oldest, was founded in 1806 at Middle Street and later moved to offices in Prince's Place near the Chapel Royal. Originally known as the Brighton Herald, it became the Brighton Herald & Hove Chronicle in 1902 and took the name Brighton & Hove Herald in 1922. The site had been occupied by the Pavilion's guest bedrooms, and parts of the yellow brick, flint and cobblestone walls were left standing and were incorporated into the rear of the new offices.

John Leopold Denman was commissioned to design the building in 1933. Born in Brighton, he designed a wide range of commercial and civic buildings, churches, pubs and hotels in the town and elsewhere in Sussex. Described as "the master of ... mid-century Neo-Georgian", he designed three buildings in nearby streets in that style around the same time--20-22 Marlborough Place, the Richmond Hotel and Regent House--and adopted the same style in his work at Pavilion Buildings. The offices were completed in 1934 and were used by the Brighton & Hove Herald until the newspaper merged with the Brighton & Hove Gazette in 1971. By 1987 the premises were known as the Royal Insurance Building and were used as offices by the Royal Insurance Company. In the 21st century the ground floor has operated as a bar: by 2010 it was the Ha! Ha! Bar & Canteen, a chain pub owned by Yates Group, and as of 2018 it is owned by Mitchells & Butlers and trades under their All Bar One brand. The Brighton office of insolvency practitioner Begbies Traynor is also based in the building.

The building features prominently in the 1965 film Be My Guest, sequel to Live It Up!, in which the main character Dave gets a job at the Brighton Herald.

Maps 2-3 Pavilion Buildings, Brighton

Heritage

The building is within the Valley Gardens Conservation Area, one of 34 conservation areas in the city of Brighton and Hove. The 92.84-acre (37.57 ha) area was designated by Brighton Borough Council in 1973 and has been extended several times since.

The building was included in Brighton Borough Council's local list of heritage assets, which was adopted in 1987. After Brighton amalgamated with neighbouring Hove to form Brighton and Hove Borough (later City) Council, this list was combined with Hove Borough's local list. Buildings with this designation are "identified as having a degree of significance meriting consideration in planning decisions, because of [their] heritage interest". The city council reassessed all locally listed buildings in 2015; 2-3 Pavilion Buildings was retained on the list. The Council considers that it "contributes positively to the area and the approach to the Royal Pavilion" and is a "good example" of an interwar commercial building and of the work of John Leopold Denman.

The Brimstone Butterfly: The Royal Pavilion, Brighton. Part One

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Architecture

2-3 Pavilion Buildings is a "very stylish and well-detailed" Neo-Georgian building by John Leopold Denman, produced during a prolific period of the mid-1930s when he was responsible for several similar buildings in Brighton. The three-storey building is constructed of handmade brown and red bricks and Portland stone and has a symmetrical façade with eight bays to the upper storeys and nine at ground-floor level. The latter has a central entrance recessed under a flat-arched doorway with a glazed tympanum is flanked by an arcade of three "attractive" and "delicate" round-arched timber bow windows on each side, also with glazed tympana, and further entrances in the outermost bays. Above one of these outer doors is a plaque displaying the coat of arms of the Borough of Brighton; above the other is the coat of arms of the Borough of Hove. At first- and second-floor level are eight equally spaced sash windows. The roof is behind a parapet, below which is a projecting cornice. A clock projects over the central entrance at first-floor level.

Joseph Cribb designed a series of carvings on the outside walls--principally the "delightful" acanthus capitals with tiny seahorse and scallop designs. The reliefs are carved in Portland stone and are in good condition. Cribb also worked with Denman on the offices at nearby 20-22 Marlborough Place (1933), where the window surrounds are adorned with carvings.